Tourism Promotion Has Grown

Tourism Promotion Has Grown In the past few years, the body of literature on tourism promotion has grown. Some scholars have paid more attention on this field. Through review being provided by Rothschild (1987, p, 24) and Shimp (1990, p, 19), promotion was originally used in the marketing communication field, and concept of promotion consists of four main elements, namely publicity, advertising, personal selling and sales promotion. According to, Witt and Moutinho (1995, p, 376) claim, promotion is the crux of any successful tourism venture. Moreover, the promotion of tourism regards as complex communication activities. In other words, the point of Witt and Moutinho (1995, p, 377) is that promotion is the mix of communication activities designed by tourist organizations to influence those target audiences upon whom their sales depend both directly and indirectly, in both the short and long term. In addition, in terms of tourism products have their own features, therefore the ways of promotion are different from other types of products. Furthermore, based on previous research, promoting tourism is not only a responsibility of tourist organizations, but also is a program activity of countries, states and provinces (Gunn Var, 2002, p, 57). According to Ascher (1982, cited in Hall, 2007, p, 182), tourism promotion plays an active role in activities of government. What is more, Hall (2007, p, 182) explained that in Australia either Commonwealth or state government pays more attention on the promotion of tourism. In addition, according to the studies of Gunn and Var (2002, p, 57) claim that promotion for tourism usually encompass four activities: advertising, publicity, public relations and incentives. The terms of purpose of tourism promotion is attract visitors and build the sense of a destination. As Middleton (1993, p, 32) suggest tourism promotion serves many functions in addition to the more obvious one of increasing awareness of a place and encouraging visitors through the communication of attractive images. In other words, Tourism promotion can be a tool in image of destination building and increasing a sense of place. And then based on the studies of Henderson (2003, p, 72) point out that tourism promotion can inspire civic pride, as well as to strengthen the sense of belonging for place on the one hand, on the other hand via tourism promotion, destinations can enhanced the reputation in the world wide. In addition both governments and tourism organizations can get economic benefits. According to the research of Witt and Moutinho (1995, p, 379) concluded that promotion of tourism has several fundamental features. For instance, tourism promotion regard as tourism products, which means promotion in tourism, has almost the same features as tourism products. In addition, due to tourism promotion based on symbols, such as sounds, images, pictures, and words, promotion in tourism is harder than in most other kinds of marketing. In brief, promotion alone must generate desire and acceptance in the absence of more tangible evidence, which is why it is no exaggeration to say that promotion is the product (Witt Moutinho, 1995, p, 380). Moreover, the risk associated with tourism promotion (Dwyer Forsyth, 1992, P, 18). Because tourism promotion could be seen as either short-tern or long-term investment activities, the whole process of promoting tourism faces risk. In addition, tourism industry, which is a risky industry, can affect on tourism promotion (Witt Moutinho, 1995 , p, 381). Furthermore, tourism promotion has integrated feature. Based on previous research from Witt and Moutinho suggested that promotion might be seen as complex activity for the governments, travel agencies and destinations. As a result, all the diverse elements of tourism promotion, such as brochures, advertising and films, could be consistent with this feature (Witt Moutinho, 1995, p, 380). Moreover, tourism promotion has certain cultural feature. Since tourism is a cultural product to customers, promoting tourism is to reflect the cultural expectations of the market. It seems that promotion tends to deal with cultural stereotypes (Witt Moutinho, 1995, p, 380). 2.1.1 Tourism promotion in Traditional Media In general, the concept of traditional media is opposite idea of social media (Bruhn, Schoenmueller Schafer, 2012, p, 770). In addition, according to studies provided by Hsu, Killion, Brown, Gross and Huang (2008, p, 302) indicated that traditional media consist by television, film, radio, magazines, newspapers and other print materials. These various forms of traditional media play different roles in tourism promotion. For instance, advertisements are regarded as significant form among tourism promotion. Tourism advertisements are available in different traditional media platforms, such as newspapers, magazines and television (Gunn Var, 2002, p, 57). According to previous research from Hsu, et al (2008, p, 302) asserted, advertising in newspaper, which is seen as the low-cost promotional way. Despite the feature of low-cost, Leckenby (2005, p, 24) asserted, newspapers provide wide reach. As a result many tourism organizations prefer this form as the channel of promotion. Furthermo re, compared with advertising in newspaper, advertising in television is more expensive. According to Hsu, et, al (2008, p, 304) point out that a television advertisement can achieve national exposure and reach a large proportion of the population if it is shown several times during prime-time shows over a number of weeks. It clear that advertising in television is traditional and significant tourism promotional way. Additionally, tourism television advertisements are also regarded as the important channel of national tourism campaign in the past few years (Hall, 2007, p, 181). Additionally, tourism brochures are one of common tourism promotional ways. Based on a literature review, Hsu, et al (2008, p, 298) assert Brochures and other printed materials play a more significant role in tourism than in most other industries. It is clear that brochures, as printed media, play a key role in tourism promotion. In addition, because of other forms of media are expensive for promotion, advertising in brochures is more popular forms of promotion in travel and tourism (Rozier-Rich Santos, 2011, p, 395). Furthermore, from the research of Andereck (2005, p, 8) assert brochures is an influential source of travel information for tourists. In addition, a variety of researchers exist which show brochure is one of significant and widely of promotional method available in tourism industry (Holloway Plant, 1988; Wicks Schuett, 1991, p, 301). With rapid development of Information and Communication Technologies, according to previous researchers, Andereck (2005, p, 3) suggeste d travel brochures continue being the main promotional tool for many places or tourism business which does not have the necessary economic, human, technical or structural resources for spreading information in a more complex or sophisticated way. However, similar to researches put forth by Andereck (2005), Hsu et al (2008, p, 311) argued that if tourism brochures have not been chose appropriate ways to attract attention from customers, and distributed to the improper destinations, brochures are going to be ineffective. As a result, despite printing tourism brochures, many organizations using website to promote their products and services. Moreover, according to Gunn and Var (2002, p, 57) claim of great aid in promoting tourism is the recent explosion in the use of the Internet and electronic business. It seems that the Internet might be seen as a challenge to tourism brochures. Furthermore, in some studies found that films as a tourism tool, which play an active role in tourism industry. Riley and Doren (1991, p, 267) point out that movies become pull factors (attraction) situated in push locations (tourism generating areas). Via films, which can attract tourists to travel as well as cultivate familiarity feeling of tourists toward destinations. From the beginning of 1980s, for example, Australian government used movies as promotional tool. In 1986, the movie Crocodile Dundee released, which express Australian bush culture and laconic Australian identity. Additionally, when the film Australian released, which encourage more international visitors to Australia (Beeton, 2004, p, 131). Therefore, Australia is an appropriate example to analysis movie as a tourism promotion tool. Currently, a large number of studies focus on using tourism brochures, advertising and films to promote tourism business. In addition, little research has pay attention on the impact of Internet for tourism promotion. However, tourism promotion in traditional media existed some problems. For example, traditional media platforms are difficult to attract and capture the attention of target customers on the one hand. On the other hand, the process of update and transmit information is ineffective, such as advertising in newspapers and television, the content need to repeat several times might be attracted attention from target customers or travelers. According to the studies produced by Stern (1995, p, 127, cited in Leckenby, 2005, p, 5) claimed, traditional media, such as television, is a passive and time-constrained media. With rapid development of network communications, social media is gradually effect in many industries. It seems that social media are increasingly replacing traditi onal media (Bruhn, et al, 2012, p, 771). In addition, many scholars pay more attention on promotion in marketing area. However, few studies show a concern on how to use social media, which play a key roe in promotion, to promoting tourism. 2.2

F. Scott Fitzgerald’s The Great Gatsby - The Dynamic Gatsby :: Great Gatsby Essays

The Dynamic Gatsby The Great Gatsby is a book filled with dynamic characters, written by a dynamic person. Throughout the book, the themes and situations are on many symbolic levels. The Great Gatsby is such a novel, that the hero is portrayed to the reader by a man who, with seemingly no effort, will not judge a man easily. He perceives him, takes him in, and analyzes him. This man’s name is not, in fact, Gatsby, but Nick Carraway, the narrator of the story. The man who is being perceived, of course, is Jay Gatsby, our hero. Our story, The Great Gatsby, starts out when Nick, a stock trader, moves to West Egg. West Egg is a part of Long Island where the "new" rich people live. "New" rich is a term used to describe people who have recently acquired their wealth, and have no connections in East Egg, where the people who have established their wealth live. Gatsby befriends Nick for a good reason, to meet his long lost love, Daisy, Nick’s cousin and resident of East Egg. Unfortunately for Gatsby, Daisy is married to Tom, a boisterous man who has taken in a mistress and everyone in the novel knows about it. Throughout the novel, Nick acts as Gatsby’s confidant. A confidant is a person present when a hero needs someone to listen to his plight. We get to know Gatsby, even though he is bad because of the illegal liquor bootlegging operation he runs. We get to know Gatsby because we like the confidant. If Nick, the confidant, is Gatsby’s friend, then Gatsby will be our friend as well. This is true of all relationships that deal with Nick. For the most part, we will feel the same way towards a character as Nick does. The novel ends in explosion and uproar. Nick, knowing Gatsby’s passion for Daisy, gets the two together for tea. They rekindle their lost love for each other, and, for a long time, they concealed their love for each other from Tom, Daisy’s husband.

Jim’s Training Needs Analysis Essay

Introduction In this case study the training needs analysis is lacking in job duties and responsibilities that create an unsafe environment. The training program is not consistent or is it cost effective in the trial and error method in backhoe procedures. Jim needs the organization to create a training objective in KSAs. Management needs to review the workplace methods in safe practices, regulations and work conditions that meet the goals and objectives of the organization. Potential Cost to Lack of Training This method in trial and error for a day to check an employee’s skills can mean they are doing well, but improvement is needed in their progress to determine their KSAs. Jim is adaptable to changing situations, but truly does not know the backhoe equipment, safety precautions, or the operating techniques of digging a hole. This type of training does not align in cost effective measures, the supervisor should observe and mentor Jim in his position as a backhoe operator and teamwork is essential to get the job done. There is no transfer of training to the task. It appears the organization is small and lacks resources to train their employees in new skills. There was no development phase of formulating an instructional strategy (Blanchard & Thacker, 2013). The organization lacked high quality services, and continued to grow and Jim’s job satisfaction to a large degree is dependent on input from other co-workers. The crew chief and Bill Granger, gave credible advice, standards of performance and guidelines by providing proper instructions in operating the backhoe. However, Jim’s work quality was deficient in breaking waterlines or digging up underground telephone lines. According to Blanchard & Thacker  (2013, p. 151) table 5-4 would have been cheaper in a training program, then constantly paying for the damage Jim imposed upon the company. It was as if there were no rules to work by, and Jim did not have a clear sense of appropriate behavior. In addition, his crew members were not happy in Jim’s operating techniques and they strived to get the job done safely and effectively. This type of non-training is detrimental to the organization, and can create a hostile work environment with individuals needing proper skills. Jim is performing inefficiently and lacks the application to perform the job satisfactorily. Recommended Methods and Training for the Organization The employee selection process starts with the job description. The employee employed is interviewed and other applicable testing for the position. This will include the pre and post-test method in screening the applicant according to the organizations policies and state, federal regulations. In addition, consider a ninety day probationary period. This would help the organization to determine if Jim’s performance, attitude, attendance measures to the organization’s standards. The business stakeholders want to know that the employees and training matches the experience, benchmarks and performance metrics (Saunderson, 2012). According to Saunderson (2012) the training needs to be transparent, solve problems, how to operate equipment and relay information and not provide redundant skills. According to Blanchard & Thacker (2013, p. 155) table 5-6 verbs is transferring the training: Knowledge to analyze, cite explain and reproduce tasks. Skills to assemble, operate install and demonstrate. Attitudes align with the organization in commitment. Jim was deficient in these skills as the operator of the backhoe and the crew chief and team members realized he was not prepared for this position. Therefore, the TNAs would be cost effective for the organization. This means a combination of classroom and on-the-job training. The workplace training is to incorporate the latest organizational policies, procedures and state, federal guidelines. In addition, the training would be tailored to certifications, training materials, safe work conditions and ready reference  materials for the pretest/post-test final exam. Workforce training and planning trends today need to meet these objectives (Planning for people, 2012, Dec 29): Address skill gaps. Recruitment process, orientation, employee coaching, mentoring and development are specific and have compensation initiatives. Define goals in terms of human resource metrics, timelines and measure what is accomplished. Ensure senior management support. Involve management in overseeing the development of the workforce plan and it is linked to the corporate strategy. Ensure employees are updated/trained in new policies/procedure and are executed effectively. This would create an organization’s continuity plan towards the strategic direction. In addition, the organization implementation, maintenance and performance metrics. The Trainer and Training Environment The trainer and training environment will be within the workplace. This will eliminate any concerns that this training will not work at this plant, the boss generally makes those decisions and will better transfer the training to their specific job Blanchard & Thacker (2013, p. 285). In a small business this is cost effective and the development phase input, process and output define the organizations objective goals. In the training and development process of equipment it will be done off-site to determine skills, safety practices and the actual physical operation of outdoor machinery. Throughout this implementation phase, the physical environment must be constantly monitored. This ensures learning has occurred. The learning process will be generalizability in jobs-relatedness and practice skills to the actual job Blanchard & Thacker (2013, p. 294). The primary concerns in a training program is the learning impact, cost, time schedule without reducing productivity in the workplace environment. Therefore, the training program will be disseminated in advance throughout all levels of the organization. This will allow management, senior executive’s involved sufficient time to arrange employee’s schedules. This will be done so that work assignment can be adequately covered during the individual’s absence. The training will be evaluated and measured according to the skills learned  and transferred to the job. According to Blanchard & Thacker (2013, p. 318) providing feedback to the trainer, can be used to modify the program and process to facilitate the training success. Conclusion The case scenario with Jim, truly demonstrated that trial and error method is not cost effective as a training and development program would be in an organization. In addition, when individuals are deficient in job skills it can create a hostile environment, lower morale and not encourage teamwork. In the above examples the best trainer would be within the workplace to diminish any barriers to the training methods. In addition off-site training for outdoor machinery would be effective in safe work conditions and actual operation of equipment. Jim needs the organization to create a training objective in KSAs. Management needs to review the workplace methods in safe practices, regulations and work conditions that meet the goals and objectives of the organization. References Blanchard, P.N. & Thacker, J. W. (2013). Effective Training: Systems, Strategies, and Practices (5th ed). Upper Saddle River, N.J: Prentice Hall. Planning for people. (2012, Dec 29). Winnipeg Free Press Retrieved from http://search.proquest.com/docview/1265594428?accountid=32521 Saunderson, R. (2012). Transparency in training. Training, 49(1), 134-135. Retrieved from http://search.proquest.com/docview/1020618237?accountid=32521

Movie Review The Last Of The Mohicans - 1413 Words

Mohican Movie Assignment The Last of the Mohicans is a movie in which a young white man, who also happens to be adopted by a Mohican and his son, set out to save the two daughters of English leader, colonel Munro; who have been kidnapped. Along the way the men run into trouble when they come across a war between the French and the Indians. Hawkeye (the white man) wants ever so badly to help out in the war as much as possible but throughout their journey the three men run into very difficult times/obstacles. On top of all of the chaos, Hawkeye believes that he has found love with one of the daughters of colonel Munro. Hawkeye, Uncas (brother), and Chingachook (father) all set out in 1757 to save the daughters of colonel Munro. The three men hide out in the woods and wait until the opportunity presents itself to attack and get the sisters back. The three men succeed on their mission to apprehend the sisters. On the way back to take the sisters to their father the three men find that th e French are attacking the Mohawk Indian tribe. These guys were relentless in their quest to gain control over the Mohawk farms and villages. As a result, Hawkeye goes to British leader and request that they try to help the Indians. However, the British leader denies the request and proceeds to tell the colonist that if he finds that they assisted the Indians in any way they would be killed. Although told not to a few of the colonist decided that it was worth the risk. When colonel Munro findsShow MoreRelated The Last Of The Mohicans : Movie Review Essay771 Words   |  4 PagesThe Last Of The Mohicans : Movie Review A. Plot Whilst making their way to a British Fort, Major Heywood and his party are attacked by Indians. Three men come to their rescue, two of them Indians, and another is a white man whom was raised by the eldest Indian. 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